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Water treatment company appoints managing director for Iceland market

Magnus Thor Asgeirsson will lead the growth of NP Innovation in the Icelandic market.

NP Innovation
From left to right: Gunnar Helgason, Magnús Þór Ásgeirsson and Sölvi Snæfeld. Credits: NP Innovation
June 10, 2025

Water treatment company NP Innovation Iceland appointed Magnus Thor Asgeirsson as managing director. Magnus brings extensive aquaculture expertise from his career at MSD Animal Health and Vaki, and will lead the strategic growth in the Icelandic market.

”I am excited to join NP Innovation and contribute to advancing sustainable aquaculture,” said Magnus. ”I look forward to leveraging my experience to provide exceptional value to our clients.”

In conjunction with this, Sölvi Snæfeld, founder of Aqua.is (now part of NP Innovation), transitions into a dedicated business development role within the group, focusing on new opportunities and strategic partnerships.

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Gunnar Helgason is also a new appointment as sales manager in Iceland. Gunnar’s valuable mix of commercial and technical background will be instrumental in strengthening client relationships and driving sales.

Michael Bäärnhielm, CEO of NP Innovation, added that “these appointments are a significant step forward. By bringing Magnus on board, empowering Sölvi, and adding Gunnar’s unique expertise, we are not only strengthening our capabilities and market presence in Iceland but also enhancing our overall global operational excellence. This will allow us to better serve our clients and drive innovation across our entire organization.”