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ASC expands presence in South Korea

There are now 73 ASC-certified farm sites in South Korea – 28 seaweed, 44 abalone and one shrimp, with overall annual ASC-certified volumes of more than 11,000 tonnes.


May 18, 2023

In line with the growing supply and demand of responsible aquaculture in Asia, Aquaculture Stewardship Council (ASC) has stepped up its presence in South Korea.

ASC’s work in the country is already well established and is gaining strength steadily. There are now 73 ASC-certified farm sites in South Korea – 28 seaweed, 44 abalone and one shrimp, with overall annual ASC-certified volumes of more than 11,000 tonnes. The largest number of ASC-labelled seaweed and abalone products globally are farmed in South Korea.

“The uptake of responsible seafood farming practices in South Korea is a boon for responsible aquaculture in Asia and around the world,” said Esther Luiten, ASC’s global market development director. “South Korean distributors and brands like CJ Freshway, IKEA, Lottemart and Olga have made commitments to ASC certification that are creating real change in the retail market.”

Late last year, ASC brought on board a general manager to head operations in South Korea, Martin Lee, who came to ASC with robust experience in market development in sustainability sectors in Asia, including sustainability certifications.

“I’m very pleased to see how ASC certification is making South Korean aquaculture products more competitive within the global market,” said Martin Lee. “South Korea is a major producer of seaweed, and ASC certification is giving Korean farms a way to meet international market demands for seaweed that are responsibly produced.”

Milestones for South Korea in responsible aquaculture

The first Korea Sustainable Aquaculture Seminar was held on April 28, 2023 and witnessed the signing of a memorandum of understanding by ASC and Wando-gun, a county on South Korea’s southern coast that has been an active supporter of responsible seafood farming. The MoU is an agreement for collaboration “with mutual efforts to develop responsible aquaculture industry” and “to promote understanding of responsible aquaculture to the market and consumers.”

“The signing of the MoU between ASC and Wando-gun is a significant event. Through this agreement, both organizations will develop sustainable aquaculture,” said Woo-cheol Shin, mayor of Wando County. “We believe that ASC certification is important for the development of the aquaculture industry in Wando-gun and for the promotion of our farmed seafood products in South Korea and internationally.”

Two players in the South Korean aquaculture industry were given awards by ASC at the Korea Sustainable Aquaculture Seminar: Eunha Marine and Chungsanbada. Eunha Marine was awarded for its leadership in promoting ASC-certified products to South Korean processors and distributors. In 2020, they also launched the first ASC labeled salmon product on the South Korean market.

Chungsanbada, or the Chungsan Fishermen’s Organization, is an abalone farm operation that was awarded for its commitment to responsible practices and for becoming the first ASC-certified producer in South Korea, back in 2018.

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