Genics is looking for an experienced marketing and communications leader with strong business-to-business (B2B) marketing expertise. The candidate will oversee the end-to-end marketing and communications function and strategy of the global business.

Responsibilities:

• Develop and implement the B2B marketing plan across all segments.
• Lead the digital marketing and content development.
• Create and manage social media content – LinkedIn, Facebook, YouTube, and Twitter.
• Oversee CRM (HubSpot) and eDM.
• Manage graphic design and video editing using Adobe CC.
• Lead global media relations and PR.
• Work closely with web development and digital team to ensure content is aligned with strategic marketing goals.
• Work closely with the R&D team to develop product marketing for new innovations.
• Use analytics and business intelligence to refine marketing ROI.
• Manage tender and grant application process.
• Develop conference material and attend as required.
• Lead the content creation for webinars, seminars and presentations

Requirements:

• Formal qualifications in business, marketing, science or veterinarian industry.
• Successful track record in senior marketing roles and creating marketing campaigns.
• Excellent leadership, communication, and data-driven decision-making skills.
• Experience with digital and print marketing, content marketing, and social media marketing.
• Proficiency in CMS, CRM and eDM.
• Proven ability to plan and manage marketing budgets.
• Have legal working rights in Australia

Candidates with a background in science, livestock or veterinary sales and marketing roles are strongly encouraged to apply.

Job location is St. Lucia, Brisbane, Australia. To apply, send to dirk.krueger@genics.com one document only containing a cover letter addressing the key selection criteria in English and a CV in English.